International Education and Training Destination

Back

Commitment

International Education and Training Destination

 

Develop Townsville’s global reputation as a world-class destination for education, edu-tourism, training and research. Work with Townsville Enterprise Limited and local education, training and research and tourism stakeholders.

Progress to date

The Queensland Government has funded $82,500 towards pilot round projects from the QIET Partnership Fund. This combined with industry co-contributions of $164,500 will enable the delivery of two new projects to grow the IET sector in Townsville.

Project 1: Destination of excellence and best practice for edu-tourism. This project is designed to develop a strategic approach to growing the edu-tourism market in Townsville and includes development of a strategic plan, marketing collateral and market activation. The strategic edu-tourism plan has been finalised, collateral production is underway and market activation was commenced with a sales mission to Singapore undertaken on 24 January 2018.

Project 2: Study Townsville International Education Growth Strategy. This project is designed to develop a new plan to promote Townsville as an education destination and increase the number of international students in the region. The strategy will activate emergent opportunities in the Chinese market.

An industry workshop was held on 23 June 2017 with over 30 local stakeholders participating including James Cook University, Townsville City Council, Central Queensland University, public and private schools, and other education and training providers. Trade and Investment Queensland has made additional investment in opening a Townsville Office and appointing a senior IET officer.

A professional development workshop and joint meeting between Study Townsville and Trade and Investment Queensland was conducted on 7 March 2018.

Delivered milestones

Q1 2017 — Pilot round of funding for Queensland International Education and Training (QIET) Partnership Fund.

Q3 2017 — Round One of funding for QIET Partnership Fund.

Next steps and milestones

Next steps

The Study Townsville Consortium Group will develop a joint marketing strategy to promote Townsville’s unique selling points for Chinese students and identify specific targets for growth.

Consideration of Expressions of interest received for the QIET Partnership Fund 2017/2018 Round Two which close 28 March 2018.

Next milestones

Q1 2018 — Round Two of funding for QIET Partnership Fund.

Responsibilities

Led by the Queensland Government in collaboration with Townsville City Council, Townsville Enterprise Limited and education, training, research and tourism stakeholders.